We are committed to maintaining the trust and confidence of our clients, our partners, and
visitors to our web site and social media pages. We particularly want to ensure you
understand how and why we collect and use your personal information, and your rights to
control what we do with it.
What Personal Data Do We Collect ?
We collect the following personal information about you:
Personally Identifying Information
This includes your full name, address, email address and telephone number.
Indirectly Identifiable Personal Information
This includes online identifiers such as cookies and your computer’s IP address.
A cookie is a small text file which is stored on your computer, and is used to collect data
about how you navigate and interact with our site and its pages. An IP (Internet Protocol)
address is an identifier of your computer when it is used to connect with the internet.
This type of personal data cannot directly identify you, but that could still be possible if it
were associated with other pieces of information. We treat these types of information in the
same way that we treat personal data that is directly identifying.
You can prevent the setting of cookies by adjusting the settings on your browser (see your
browser Help for how to do this). Be aware that disabling cookies may affect the
functionality of this and many other websites that you visit. If you are not sure whether you
need them or not, it is recommended that cookies are not disabled in case they are essential
to provide a service that you use.
Special Category Data
We collect sensitive information relating to your baby’s health.How Do We Collect Your Personal Data ?
We collect personal data about you in the following ways:
– when you visit and browse our website;
– when you make an enquiry through our website or Facebook page;
– when you correspond with us;
– when you register with us;
– through questionnaires that we use to tailor our service;
– through notes we take during face to face meetings;
– when you meet us, for example at industry events;
– when they are provided by third parties who have your consent to pass us your
– when it is publicly available, for example when you have shared information on a
public platform (such as a public Facebook or Instagram page).
This list is not exhaustive and, in specific instances, we may need to collect additional data
for the purposes set out in this Policy.
What Do We Process Your Personal Data For ?
To Provide Our Service to You
We process personal data in order to provide and manage our service to you, and to
communicate with you during its course.
With your explicit consent, we will also process sensitive data on your baby’s health to tailor
our services as appropriate and to ensure we are aware of and allow for any health issues.
Where we ask you to provide personal information, for example by filling out the contact
form on our website, we will only use that information for the purpose for which it was
given, such as to answer your query.
If you are not a client, with your consent we will use your details to provide you with
marketing information that we think will interest you. You can withdraw your consent for us
to use your personal information for this purpose at any time.
Once you are registered with us, we will use your personal details to provide you
information on our services. You may stop us from sending you further marketing
information at any time by clicking on the unsubscribe link you will find in every email we
send, or by contacting us through the details at the end of this Policy.We will always honour your request that we stop sending you marketing information
without undue delay, and if there is no further purpose to retaining your details, we will also
erase them. However, where you are an existing client, we may continue to communicate
with you for other purposes relating to the services we provide and work that we do with
For Our Website’s Function
We use online identifiers collected through our website to make it function more smoothly,
for example to optimise its performance by using servers nearest to your location.
With your consent, we use online identifiers to understand how you navigate around our
site, for example the pages you visit, how much time was spent there, and other statistics in
order to help us improve our website.
We use the services of the following for analytics:
We use Google Analytics to process and report to us statistics in a way which does
not identify anyone.
reCAPTCHA is a spam protection service provided by Google that helps protect our
website from spam and abuse by automated software.
You can find out more about how Google uses your data here:
With your consent we collect information about your visit to our website, the content you
viewed, links you followed and information about your browser, device and IP address which
we sometimes share with third parties for advertising purposes. We also share some online
data collected through cookies with our advertising partners. This means that when you
visit another website, you may be shown advertising based on your browsing patterns on
We use the services of the following for advertising purposes, and include a link to their
How Do We Store Your Personal Data ?
We are diligent to ensure that the personal data that we store is kept confidential and stored
securely. Where it is paper-based, for example in a questionnaire that you have filled in or
notes we have taken, the documents are kept locked in our premises.
Personal information that you provide us digitally is stored as described below, and may only
be accessed by our authorised employees through devices that are password or
We use the following service providers to process your personal information:
For email hosting, data storage,
financial accounts management
For email marketing services
For email hosting, data storage
For financial accounts management
For course facilitation
How Long Do we Store Your Personal Data For ?
We will not store your personal data for any longer than is needed for the purpose you
If you opt in to receive marketing communications, or where it is in our legitimate interest to
send you marketing communications, we will continue to store your information for as long
as you do not withdraw consent or object. If there is then no other purpose to holding your
data, it will be erased.
How to Access and Control Your Personal Data
You have the following rights surrounding access and control of your personal data:
– the right to ask for a copy of personal data that we hold about you;
– the right to request that we delete personal data held about you;
– the right to ask us to update and correct any out-of-date or incorrect personal data
that we hold about you;
– the right to request that we transfer the data we have collected to another
– the right to opt out of any marketing communications that we may send you, and to
object to us holding your personal data if we have no legitimate reasons to do so
If you wish to exercise any of the above rights, please contact us using the details set out
Sharing Your Personal Data
We will not pass your personal data to anyone else without first obtaining your consent,
unless there is some circumstance by which we are required to do so by law.
Making a Complaint
If you feel that your personal data has not been handled correctly, or you are unhappy with
our response to any requests you have made to us regarding the use of your personal data,
you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113, or visit www.ico.org.uk/concerns.
How to Contact Us
We hope this Privacy Notice has been helpful in setting out the way we handle your personal
data and your rights to control it.
If you have any questions that haven’t been covered, please contact our Data Protection
Officer who will be pleased to help you: